Create a table that shows their roles, responsibilities and time frames for specific tasks. If you’re working with a team, include all members who contribute to your success and how they help. Real estate business planning should always start with a summary of who you are, what services you offer, where you operate and who you serve.Įxample: With a passion for helping people find their way home, John Smith guides first-time home buyers through the entire process - even offering mortgage and title assistance. The benefits are clear, and you’re convinced - but where do you start? Here are our recommended steps for creating a business plan for real estate agents: Write an executive summary When and where to make a course correction.Here’s what a good real estate agent business plan will show you: Zillow’s Bret Calltharp, a former training leader for a large brokerage group, saw his agents’ business increase by an average of 27% when implementing a business plan for the first time. It also helps you track results over time, test lead generation strategies and develop new marketing approaches. Why agents need a real estate business planĪ real estate business plan allows you to stay current with market trends and ahead of the competition. An optimal business plan for real estate agents includes firm goals, but it’s also fluid - you’ll want to update your real estate business plan as you grow and the market evolves. A real estate business plan keeps you accountable and on track.
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